S$100 Million to Further Boost Customer Service in Singapore

February 3rd, 2009 · No Comments

With the launch of Phase 2 of GEMS (Go-the-Extra-Mile-for-Service) movement, about S$100 million has been allocated to support and drive customer service related initiatives which will concentrate on 3 main areas over the next 3 years. They are

1) Service Capability Development under the CCI (Customer-Centric Initiative)
2) Research and Thought Leadership
3) Promotion, Publicity and Recognition